|
|
|
THERATIVE APPOINTS NEW CHIEF EXECUTIVE OFFICER
Industry Award-Winning Executive Sandra Lawrence Named CEO, Scocimara to Become Chief Operating and Finance Officer
SAN FRANCISCO, Calif. (August 13, 2008) - Therative announced today that it has hired Sandra Lawrence as President and Chief Executive Officer, appointing founder and former CEO, Peter Scocimara to both the Chief Operating and Financial Officer positions. The company behind the FDA-cleared acne treatment device, ThermaClear, is a leader in the development of skincare technology devices for consumer health and beauty solutions.
“Sandy’s distinguished background in marketing, sales and product development will be invaluable to the company as we continue to further develop the Therative brand and strengthen the presence of ThermaClear on both the national and international levels,” said Scocimara.
With over thirty years of experience at four Fortune 500 companies, including Polaroid, Xerox, Johnson & Johnson and Gillette, Lawrence will oversee all areas of the company from product development, operations and finance to marketing, sales and distribution. She will also serve as a Board Member for Therative.
“Acne is a frustrating reality for men and women of all ages, but ThermaClear provides the solution to quickly and effectively tackle the problem,” said Lawrence. “I’m so impressed with the success ThermaClear has achieved thus far, and I look forward to continuing the brand’s growth, spreading clear skin to households around the world.”
Lawrence most recently served as President of the Home Robot Division for iRobot Corporation, where she was responsible for general management of marketing, sales, international expansion, retail and development, manufacturing, and finance. Prior to this position, Lawrence held various top executive titles at Johnson & Johnson, including VP of Growth and Innovation for the Consumer Group of Companies, and VP of Sales and Marketing at the Spectacle Group of J&J Vision Care. She also served earlier senior positions at Polaroid and Gillette, working in such diverse categories as kids and teen marketing, health and beauty aids, and the spa business. Lawrence will apply her expertise from her career experiences to further expand the ThermaClear brand.
A two-time Ad Age Marketer of the Year recipient, Lawrence has earned numerous industry awards for her advertising campaigns and marketing programs. She holds a BS degree from the University of Maine and an MBA from Northeastern University
About Therative
Therative is a pioneer in developing advanced professional grade skin care technology designed for convenient, immediate, personal use. The company’s initial consumer brand is ThermaClear, a line of products including a hand-held consumer medical device and set of topical solutions for the treatment of mild-to-moderate acne. Therative is headquartered in Livermore, Calif. with offices in San Francisco, Calif. For more information, please visit www.therative.com
For more information, press only:
Brianne Carmody-Perea, The Brooks Group, (212) 768-0860, brianne@brookspr.com |