In the News Press Releases Media Inquiries Media and press inquiries should be directed to: The Brooks Group (212)-768-0860 pr@thermaclear.com		THERATIVE ANNOUNCES NEW CHIEF MARKETING OFFICER Personal Health Industry Veteran, Rob Marandino, Joins the Health & Beauty-based Company SAN FRANCISCO, Calif. (April 29, 2008) - Therative, the leading company behind the development of medical products and solutions for consumers, and creators of the FDA-cleared acne treatment device, ThermaClear, announced today that it has appointed Rob Marandino as the company’s Chief Marketing Officer. “Rob brings a wealth of experience to Therative from his successes in the health and fitness industry,” said Peter Scocimara, CEO of Therative. “We look forward to applying Rob’s deep experience in health and beauty marketing as we continue to build upon the momentum in both the ThermaClear and Therative brands.” With over twenty years experience building and growing personal health brands, Marandino will oversee Therative’s marketing, advertising and PR efforts as Chief Marketing Officer. He will also manage the company’s growing online retail partners. “I am aware of the challenges that new companies face in the crowded skin care industry, but I have been amazed at the success Therative has achieved and the strong reputation it’s product, ThermaClear, has established in such a short time,” said Marandino. “ThermaClear is in a unique position in the marketplace, as it offers a combination of advanced technology, superior usability and a very effective alternative to harsh topical acne solutions, all available for use in the comfort of people’s homes.” Previously, Marandino served as chief marketing officer for TRIMSPA and most recently fig., where he managed a variety of projects ranging from branding and positioning efforts to developing and implementing PR and advertising campaigns. Prior to these positions, Marandino served as Chief Marketing Officer for GoodTimes Entertainment, where he ran the $150 million direct response division and worked on health and fitness product and video offerings. Before joining GoodTimes, he served as Vice President of international marketing at Weider International. About Therative Therative is a pioneer in developing medical products and solutions for consumers, converting complex medical treatments previously available only through professionals into safe, effective products for use by consumers. The company’s initial consumer brand is ThermaClear, a line of products including a hand-held consumer medical device and set of topical solutions for the treatment of mild-to-moderate acne. Therative is headquartered in Livermore, Calif. with offices in San Francisco, Calif. For more information, please visit www.therative.com. For more information, press only: Brianne Carmody-Perea, The Brooks Group, (212) 768-0860, brianne@brookspr.com